they use that budget. but you don't want to be the one that is not open so we think it is a good thing to be open early, particularly if your competitor is closed. >> another thing i'm hearing, laura, is that people are essentially putting the same deals that you would get in a brick and mortar store out on the same day online. right? on their websites as well. are they cannibalizing each other then? >> they're absolutely cannibalizing each other. but i think that the goal is to capture sales what no matter what channel you get it from. our favorite idea this holiday season is williams-sonoma because they're truly multi-channel. they do most of their profits online. i think it is important as you look for stocks for the holidays to focus on companies that are very strong online. >> all right. ladies, thank you all for your insights. we'll let you get back to your channel checks -- >> wait. i thought stacy had a black friday souvenir for me? >> i do. >> i didn't hear about this. >> i picked up something spe